Lizabeth Landon Cole’s career in branding and public relations spans 16 years– from public relations and marketing, to merchandising and design — for independent brands, media publications and corporations globally. She discusses the lessons and success she’s found along the way.
Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!
When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.
To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.
Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.
The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.
The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.
Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.
Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.
Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.