The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.
Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.
The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.
Why no one cares about your products’ features and how to fix it.
Here are three tactics to help you get the most of your martech stack.
The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.
The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.