Best Practices

Communication professionals face increasing challenges in delivering successful programs due to the fragmentation of media, growing power of social influencers and rising consumer distrust of traditional media. The communications world is growing more complex, yet, the opportunity for communications professionals armed with data is actually growing.

Tony Hardman - August 16, 2017

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR.

Christina Daves - August 15, 2017

The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant.

Steven D'Adamo - August 14, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Why? Because consumers trust earned media more than any other marketing form.

Solomon Radley - August 9, 2017

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.

Cision Staff - August 8, 2017

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.

Cision Contributor - July 31, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality.

Nick Bell - July 25, 2017

Event speakers inform, challenge and inspire; however, event speaker announcements are often less than inspirational. Here are 5 easy ways to amplify event speaker announcements.

Caterina Lui - July 24, 2017

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

Anna Marevska - July 19, 2017

You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right?

Cision Contributor - July 12, 2017

Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign.

James Rubec - July 3, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

Cision Contributor - June 22, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?

How do you make something readers will want to put on their timelines?

Maria Perez - June 21, 2017

Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.

Nick Bell - June 16, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands […]

Cision Contributor - June 14, 2017
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