Best Practices

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

Chris Lynch - April 27, 2017

Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

Nick Bell - April 26, 2017

The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.

Alexa Hoffman - April 25, 2017

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Susan Payton - April 21, 2017

Why no one cares about your products’ features and how to fix it.

Susan Payton - April 20, 2017

Corporate communications professionals can learn from past earnings release pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter.

Jennifer Tolhurst - April 19, 2017

Here are three tactics to help you get the most of your martech stack.

Cision Contributor - April 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here’s how to do it.

Gini Dietrich - April 18, 2017

Every quarter, the earnings release raises the stakes for corporate communications professionals. Here’s how to plot your course.

Jennifer Tolhurst - April 17, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

Amy-Louise Tracey - April 14, 2017

The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

Gini Dietrich - April 11, 2017

What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

James Rubec - April 10, 2017

How to pitch the always-on-the-move travel journalists? Follow these six tips.

Anna Marevska - April 10, 2017

Insights from today’s Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.

James Rubec - April 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

James Rubec - April 5, 2017
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