Content Marketing

Top 10 Marketing & Communications Posts of 2017

As we reflect on the previous year and continue to head into 2018, we've rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.

How to Drive Traffic & Lift Awareness With 8 Types of Content

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer's journey.

12 Months of Content Marketing For 2018

Use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.

How To Create Interesting Digital Content For A “Boring” Industry

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it.

Entertainment Trumps Ads

The worlds of public relations and advertising have merged to form integrated marketing. Historically the efforts of each department have […]

5 Ways to Increase Your Content Marketing Success Rate

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it […]

116 Content Marketing Insights Worth Tattooing on Your Body

When it rains, it pours. Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day […]

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report, […]

3 Ways You’re Already a Content Marketer—& Didn’t Know It!

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as […]

Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions

In 2014, the use of video content among B2Bs jumped 8 percent, meaning nearly three in five businesses have integrated […]

How’s Your Press Release Call to Action?

In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your […]

5 More Outside-The-Box Content Marketing Ideas

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. Not long ago, we had a […]

#Authority2015: Daniel Pink’s ABCs of Selling & Communication

Authority Rainmaker took place a mile high, and the ideas on the conference’s first day came a mile a minute. […]

Drive Blog Traffic With These 4 Content Marketing Tools

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, […]

5 Ways to Spice Up Your B2B Content Marketing

What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d […]

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