Content Marketing

While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.

Cision Contributor - September 26, 2017

The worlds of public relations and advertising have merged to form integrated marketing. Historically the efforts of each department have […]

Guest Contributor - July 14, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it […]

Erin Feldman - June 18, 2015

When it rains, it pours. Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day […]

Brian Conlin - June 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report, […]

Guest Contributor - June 2, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as […]

Gina Joseph - May 25, 2015

In 2014, the use of video content among B2Bs jumped 8 percent, meaning nearly three in five businesses have integrated […]

Brian Conlin - May 20, 2015

In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your […]

Susan Guillory - May 20, 2015

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. Not long ago, we had a […]

Brian Conlin - May 19, 2015

Authority Rainmaker took place a mile high, and the ideas on the conference’s first day came a mile a minute. […]

Brian Conlin - May 15, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, […]

Susan Guillory - May 7, 2015

What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d […]

Erin Feldman - May 5, 2015

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. How do you stand out with […]

Brian Conlin - April 30, 2015

No content, no forward motion. Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and […]

Annemaria Nicholson - April 28, 2015

Your brand or a client has a great new product that your audience will want to know about, and you […]

Gina Joseph - April 25, 2015
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