January 06, 2021
/ by Mary Lorenz
Last year when the world seemed to come to a pause, so did many companies’ press outreach strategies. While this might have felt like the right move to make at the time – perhaps due to changed priorities, reduced resources or simply not knowing what to say or how to say it – silence is not a sustainable business strategy. (After all, if you’re not going to tell your story, who is?)
Despite the uncertainty still ahead, there is (and always will be) a need for brands to communicate key messages to the right audiences, the right way, and at the right time. And press releases remain one of the most effective ways to communicate with key stakeholders, build trust and grow brand loyalty.
Results from our special State of the Press Release report prove this. An analysis of more than 100,000 press releases distributed across PR Newswire between June 2019 and June 2020, the State of the Press Release report underscores the importance of press releases, even – and especially – in a changed media landscape. Yet as with everything else, the press release has evolved from what it once was. Consider these findings:
You can find more advice and insight from our new guide, The Ultimate Toolkit for Getting Your Press Release Noticed. This comprehensive ‘how-to’ handbook has everything you need – including data-backed recommendations and an expert-led webinar – to create an effective, results-oriented press release in 2021 and beyond.
Get the toolkit now.
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-877-297-8912from 8 AM - 5 PM CT