Resources

Apple Leisure Group

See how ALG Vacations worked with Cision MultiVu to create a multi-channel, integrated campaign to reach the right audience with the right messages.

Anatomy of a Press Release

Let’s be honest: There’s no such thing as a perfect press release (after all, you can’t please all the members of the media all the time), but with the right approach and an understanding of what the media want and need from your press release, you can get pretty close.

2021 State of Travel

As COVID-19 shuttered industries around the world, no industry was perhaps as uniquely affected as travel and hospitality. The pandemic delayed and canceled trips for millions around the world as we entered lockdown. Now, as vaccinations become more readily available and the world starts to reopen, consumers are ready to hit the road again. This interactive report takes a close look at the industry through an earned media lens to gauge how travel news and trends have changed over the past year.

Cision’s 2021 Global State of the Media Report

We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.

2021 State of the Media Summit

Join us for Cision’s first-ever State of the Media Summit, an interactive, two-day event featuring some of the biggest names in media.

2021 Travel Pitching Kit

Best practices and pitching tips from travel journalists to help your media coverage take off.

What Keeps You Up at Night?

Join Cision and PRSA as we talk with industry experts about key PR pain points and how to overcome those challenges in order to effectively move forward in 2021.

State of Investor Relations Webinar

Join us for a conversation on The State of Investor Relations in the Virtual World to hear how IR leaders from across the U.S. continue to adjust their strategies to successfully adapt to an ever-changing normal.

Cision’s State of Investor Relations Report

We surveyed senior IR executives across the U.S. to learn how they pivoted their programs in 2020 – a year full of unforeseen and unavoidable challenges.

MarTech Brings Marketing and Comms Together

Join CMO Council and Cision, as we examine how MarTech helps marketing-comms alignment and achieve mutual goals.

2021 Digital Marketing Trends Report

Top 10 marketing trends you can't ignore. Read up on the trends that will help your business not just survive, but thrive in 2021.

ProSight Specialty Insurance

See how ProSight Specialty Insurance transformed their PR strategy with Cision to achieve real results and prove their ROI.

Tom Smith, Client Experience Analyst & Strategist

Find out why Tom Smith has been a loyal customer of Help a Reporter Out (HARO), a Cision-owned company, for more than 10 years.

Best Practices for Communicators in 2021

Our latest webinar series is a six-week event featuring a stellar lineup of best-in-class communicators discussing best practices and strategies on our most requested topics.

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

2021 Healthcare Pitching Kit

Best practices and pitching tips from health experts and journalists to help your pitches end in placement.

The Ultimate Toolkit for Getting Your Press Release Noticed

Learn how to effectively incorporate press releases as part of your PR strategy.

Creating an Adaptable PR Strategy for 2021

Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021.

Looking Back, Moving Forward

Learn How Leading Brands are Connecting Comms to the Bottom Line

With a little innovation and tactical planning, proving the impact of earned media on the bottom line can be done. See how these drivers of the industry were able to accomplish it.

Connecting Comms to the Bottom Line

Join industry experts for a discussion on how to connect PR's impact to the bottom line.

Planning, Pitching & Placements: Paving the Way to Virtual Success

Join Cision along with the CES, to explore how the most influential tech event in the world has pivoted and how brands can set themselves up for success in the virtual conference environment.

PR's New Role As Strategic Advisor

Press Release Distribution: The “Who, What, When, Where” of the Wire

This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news distribution service.