Summary:
Simmons Bank® was named to the Forbes’ list of “America’s Best Banks” for the second consecutive year and was named to the Forbes’ list of “World’s Best Banks” for the third consecutive year in 2022. Behind the scenes, they recognized the need to update the technical capabilities of their Investor Relations (IR) and Public Relations (PR) websites due to limited feature sets and poor service from their existing vendor. At the same time, they were also looking at these challenges as an opportunity to expand their communication and storytelling capabilities with investors and other stakeholders.
The Challenge
Upgraded Capabilities Enable Speed to Market and Content Optimization
Simmons Bank was looking for an upgraded web experience for their Newsroom and Investor Relations websites, one that better fit the company's high standards and offered direct control of their content.
Previously, editing even the simplest information on their Investor Relations website was an arduous process that could take days, even for a revision as simple as changing a name. For the newsroom, where media-facing content and other resources are made available, staff could upload press releases but did not have the flexibility to produce and publish the kinds of content that are essential to brands telling their stories today.
Another obstacle Simmons Bank faced when they came to Cision was that they didn’t have access to web analytics capabilities in place to track even basic metrics, such as audience engagement or campaign effectiveness.
At the same time, their vendor for webcasting and teleconferencing was no longer meeting their needs. Vital to investor relations and communicating financials and earnings releases, Cision was asked to assess and offer a reliable option for managing these critical meetings.
