Skip Navigation Accessibility Statement

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Hero Resource Background

ICYMI: Cision's Top Guides & Reports of 2023

Best of 2023 - Reports

Give Your 2024 Strategy a Boost With These Must-Read PR and Comms Reports

With 2023 coming to a close and a new year rapidly approaching, now is the perfect time to reflect on the past year, lessons learned – and start setting the stage for a successful 2024. In the always-on, ever-evolving PR and comms industry, staying informed and ahead of the curve is crucial to making thoughtful, strategic decisions. That's why we’ve gathered the five most essential reports from the past year - enriched with key industry data and expert insights – for you to review and leverage in your 2024 strategy development.

Whatever you and your team’s goals for the New Year, these resources will help you prepare for new challenges and make the most of emerging opportunities – from leveraging AI to building effective mediarelationships and everything in between.

  • 2023 Global State of the Media Report: Now in its 14th year, this report sets the industry standard for PR, marketing and communications professionals who want to understand today’s media landscape and its impact on current and future strategies. These insights will help you build more mutually beneficial partnerships with journalists in accurate and authentic storytelling.
  • 2023 Global Comms Report: A Seminal Moment: In its sixth year, this collaboration with Cision and PRWeek sheds light on the biggest challenges and opportunities for communicators. The report explores how strategic communications professionals worldwide are relying on data and analytics to inform their strategies, and creating opportunities to facilitate, lead and influence business decisions.
  • From AI to Z: A Starter Guide to Using Generative AI in PR & Comms: Navigating the abundanceof AI-related information can be overwhelming. Our starter guide helps PR and comms teams understand how generative AI can enhance team workflows and creative outputs, navigate the challenges, and ensure ethical, responsible usage of generative AI tools.
  • The PR Lifeline: A Step-by-Step Guide on How to Manage a PR Crisis: A PR crisis can happen in an instant, and how your team responds matters immeasurably. From managing the team and crafting the right responses at the right time to keeping tabs on the conversation, we walk you through the steps to creating a strategy that prepares and empowers your team.
  • Mastering the Pitch: Data-Backed Strategies for Smarter PR: Pitching can be a challenge for everyone involved. This report offers proven tactics to make your pitching efforts more effective. Get data-driven insights into what you need to craft pitches that resonate with journalists and generate valuable earned media coverage.

Fill out the form to access all these resources now.

Want more help with your planning? Download the 2024 PR & Communications Content Planning Calendar for a curated list of key dates, holidays, and industry events to inspire your content strategy.