Figuring out when to pitch a story is half the battle. Magazine editors constantly remind PR professionals to be conscious not only of deadlines but of the long lead times. Although it’s February and magazine editors may wear snow boots and down jackets to work, once they sit down at their desk, they’re crafting stories about sailboats and summer.
Skincare/summer health stories: Yes, it might be torturous to think about the summer months when it’s still February but magazines are prepping summer beauty coverage around this time of year. This means pitching skincare products like lotions, sunscreen and make-up should have a summertime angle. It might still be 25 degrees and snowy, but editors are looking to fill their beauty pages with information for when it’s 80 degrees and sunny.
Sports-related tie-ins and pitches: The World Cup is this summer as well as perennial events like the NBA Finals and Major League Baseball. If you are debuting a product, tracking an industry trend or have access to an expert, make sure to relate your pitch to these events and make sure to pitch now. Even though these events are months away, editors are getting themselves ready for an influx of coverage come the summer months.
Cooking/barbequing stories: My mouth is watering just thinking about some of the upcoming topics slated for coverage: meat marinades, fish dishes and the best beer to drink with a burger. Many magazines are readying their coverage for summer eating. Although it may be a painful reminder that July is still months away, make sure to pitch stories related to July Fourth barbequing and festivities around this time.
Green topics not stale: Over the past few years, green and eco-friendly topics have become year-round presences in magazine coverage. Across the board, whether it’s a high-end fashion magazine or a trade woodworking magazine, green topics are of interest to editors. Word of warning: don’t “greenwash”your pitch by trying to paint something as eco-friendly when in reality, it isn’t. By all means, if your product or pitch has a legitimate green angle, play that up, but be honest.