• http://blog.ecairn.com laurent

    Eric
    “going through the motions and not having a conversations” is indeed what I see a lot. Twitter and FB pages have blossomed everywhere but when I look at what’s going on there, it’s old marketing.
    The truth is that having conversations is a lot more involved. First you won’t have conversation with everybody because listening doesn’t scale well (I’m not talking monitoring here, but listening in order to understand a person you want to have conversations/a relationship with). So a choice needs to be made. Who to listen to. I advocate what you also advocate: Listen to the “who matters” ie the people who have become vocals in your community and represent the first layer of the network that ultimately, in a linkedin way, ends up to your target audience (i.e: listen/engage with the 1000 security bloggers and you’ll reach the 1+ millions security folks who listen to them).
    Then when you have mapped the ecosystem, you need a well thought messaging plan and organize to engage in the conversation. Pick the right folks in your team and have them do it on a daily basis, like reading email. This is the future anyway as future generation (Y) don’t use email anymore but SM.
    Side benefit of such a strategy is: Deeper knowledge of the customer, Insights gathering ‘in the flow’, Strong relationship between the brands (well it’s employees) and the ecosystem.
    Laurent

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    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my
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    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly
    enjoy reading your blog and I look forward to your new updates.