Battle on Facebook, Google+ and Twitter! And thank you!

Until recently there has been somewhat of a balance of power between the major social network players.  Twitter was your go-to tool for mass public broadcasting as long as you can keep it brief.  Facebook was more about the personal relationships with friends and family where as the TV show Cheers theme song says “everybody knows your name”, plus a few brand and celebrity page options and brainless games.  And then Google+, after learning some hard lessons with Google Buzz, focuses on organizing relationships and allowing significant control over your privacy and who you share with via circles.

It feels like every week these big players are pushing the envelope further, crossing over into functionality that used to be associated exclusively with the other and blurring the lines of distinction.  I love reading and talking about this epic “battle”!  But not because of the soap opera nature of it.  No.  I love what I get out of it—new and improved, cooler and usually more useful features for me!  Not only do I work in the industry I’m also a user.

If you are curious as to some of the soap opera drama and recent announcements for these three, check out the following interesting links:

Public Google+ Posts Have Fallen 41 Percent.  What Does That Mean?   Skepticism and number crunching are dramatic especially when you don’t know all the facts “we don’t know the numbers for private posting”…

Something’s Wrong at Facebook   Oh no, they haven’t done anything groundbreaking in awhile, yet they still have an incredible stronghold with how many users?  Yes, I jest.  Good wake up call for Facebook.  Let’s see where they go with it since they have announced they aren’t going to focus on the IPO quite yet…

5 things journalists need to know about new Facebook subscription feature  I think this is a very cool feature that helps individual pages of professionals broaden their reach beyond the 5,000 friend limit.   Hey, I even tweeted this one to Brian Dunn (@BBYCEO) CEO of Best Buy, this morning because he mentioned his frustration with it in Harvard Business Review article that just came out.

Twitter Releases Web Analytics Tool  Twitter is finally adding the analytics piece of the puzzle to their offerings.  It’s still in beta but will roll out in a few weeks.  A little late to the game on this but when combined with the next article, I think the delay makes sense.

Twitter’s t.co link shortening service is game changing—here’s why   Tom does a great job illustrating the impact of Twitter’s recent change and how it will impact web analytics.

~Jackie Kmetz

Social Intelligence Crusader