PR News Roundup 9/30/11: 5 PR Blog posts You May Have Missed

Photo courtesy of suendercafe via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the top five in no particular order…

9 Facebook Marketing Strategies to Build Super Fans via Social Media Examiner

Are you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.

Keep reading to discover nine ways you can build loyal fans who’ll love your business.

In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.”

Social Media for the Career Minded [Infographic] via Marketing Pilgrim

Here at Marketing Pilgrim we have an active job board which is nice because our industry, Internet and social media marketing, is growing quickly despite the dismal overall economy.

Our Infographics channel sponsor, Voltier Creative, has put together this pretty cool infographic (hmmm, I think I am seeing the connection here) about what is required for a career as a social media strategist. We are in a transitional time where this type of job is rapidly evolving and many companies are trying to figure out just what a social media strategist is (or should be).

14 Tweetable B2B Social Media Marketing Statistics via Social Media B2B

Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next to each one. If there are any other recent stats that help make the case for what you are doing in social media for your B2B company, let us know in the comments below.

The Real Reason Your Customers Don’t Like You on Facebook via Convince & Convert

In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week.

My friends (and client) ExactTarget releasedpart 10 of their social media research series. This one is called “The Meaning of Like” and analyzes the psychology of consumer use of the “like” button.

(Note that the study was done before Facebook announced that the “like” button would be multiplying like a pair of rabbits on Red Bull, with new “want” “own” “drink” “watch” and “shopping” buttons being spawned).

Update Your Profile to Match Facebook Changes via Alison Zarrella

Do you remember back in grade school, when you had fire drills and got to miss a precious few minutes of class? It was always followed by the teacher explaining that we should test the smoke detectors at home and replace the batteries whenever we changed the clocks. Good advice to this day, but the times, they are a-changing. And I’ve got another tip for you: update your Facebook profile settings.

Facebook doesn’t quite follow the predictable pattern of daylight savings time, but they do update their platform several times throughout the year. And when they do, it’s a good time to check your settings and update your profile accordingly.

And a recap of what happened on Cision Blog

Using Facebook’s new features for PR and marketing

Social media has become ingrained into our connected lives and it continues to grow and change at a rapid pace.

Facebook has recently rolled out a few new features, including the Subscribe button, updated Friends Lists and the Ticker, which provide marketers with new opportunities. Here are a few tips on what to do with them…

The Impact of Facebook’s Timeline on PR and Marketing

Last week Facebook introduced a new profile design known as Timeline, an infographic-like format that charts highlights from a user’s social media activity.  Coupled with other recent Facebook updates, the social media juggernaut is creating a home for your entire digital life to live.

Timeline makes a user’s profile much easier to read and more interesting to browse.  No longer is the emphasis only on what someone is doing now.  Instead, posts and status updates are linked together and tell stories about a person’s life, with as much emphasis on what they’ve done in the past as what they’re doing right now.

So what does the new Facebook Timeline mean to PR and marketing pros?

Client Story #3: PitchEngine, the tool you didn’t know you needed

Over the last few weeks, I’ve posted Q&A with some of PitchEngine’s most loyal clients in hopes of showing our audience the ways that the social publishing tool can be used to showcase all types of branded content. I will continue to bring new interviews to you every Wednesday until we integrate PitchEngine into CisionPoint, our campaign management software later this Fall. Stay tuned for more about this new service in October.

In the meantime, this week’s Q&A  is with Ian Anderson, Public Relations Director for Backbone Media. Backbone Media specializes in the active lifestyle marketplace. With offices in Carbondale, Colorado and Jackson, Wyoming, Backbone provides progressive PR, media planning and social media services to authentic brands like Eddie Bauer, Teva and Polartec.



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