It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the top five in no particular order…
Alright. It’s time to have a little chat, particularly if you’re in the PR profession.
If you read Gin and Topics last week (or follow the industry news), you’ll know a PR “professional” (I use that term loosely, which is why it’s in quotes) called Jenny Lawson aka The Bloggess a really bad name (I can’t even bring myself to type it here; it’s bad).
The background follows.
Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Therefore, to find success in inbound marketing, marketers must now master the art of marketalism.
Marketing + Journalism = Marketalism.
Marketalism [mar-keht-uh-liz-em] noun, verb:
1. the merge between the rudiments of traditional journalism and using content for marketing
2. to create content that is relevant and timely for professionals in a specified industry
Still not convinced? Here are 4 lessons marketers can learn from journalists.
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.
New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question.
Are you looking for an effortless blogging platform for your business? Tumblr has 30 million+ blogs and is business-friendly.
It easily supports text, images and videos from your mobile phone, browser or desktop.
Read how seven businesses created interesting blogs using Tumblr.
How Tumblr Works
With more than 10 billion posts and 30 million blogs, Tumblr is quickly becoming a force in the world of social media. It combines the social sharing of Twitter and Facebook with a clean, easy-to-use blogging platform.
There are a bunch of little social media shortcuts I use on a daily basis to make the most of the time I have available to do everything. They aren’t really trade secrets, but writing this helps me answer properly the question: “how do you find time for it.” This is a run-down of some of the newer things I’m using, and some of the shortcuts and ways I use some of the older social media systems.
And a recap of what happened on Cision Blog
For more than a month, we’ve been talking to you about PitchEngine’s social publishing tool and speaking with some of their most devoted clients in hopes of showing our audience the ways that the PitchEngine can be used to showcase all types of announcements and the branded content that supports those announcements. Please stay tuned to Cision.com tomorrow as we’re excited to launch the integration of PitchEngine into CisionPoint’s campaign management platform!
This week’s Q&A is with Lisa Buyer, President and CEO of The Buyer Group.
You’re addicted to social networking, you imagine your perfect job will be to share all day long on behalf of your employer and now you’re hearing that there is an explosion of “social media gurus.” “With 79% of corporations now utilizing some aspect of social media, a new era in consumer-business relationships has begun,” said Shea Bennett on the All Twitter blog. So what does it take to be a social media manager full time? Socialcast posted the infographic to the right, detailing a day in the life of a busy social media manager.