PR News Roundup 10/28/11: 5 PR Blog posts You May Have Missed

Photo courtesy of jamalfanaian via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the top five in no particular order…

Three Examples of Social Media Gone Bad via Spin Sucks

I feel like a broken record, but clearly people are not getting this whole social media thing.

You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL.

Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making money. But it’s an effect that comes AFTER you build relationships.

3 Characteristics of Successful Modern-Day Press Releases via HubSpot Blog

About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” Is this true? The answer is no, but that’s a qualified no. Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009. And people share thousands of press releases on TwitterFacebook, and other social networks. People do read and share press releases.

The Seven Personality Types on Social Media via Social Media Today

So, as the force that is social media drives onwards and upwards, more and more newbies are entering the online foray that is FacebookTwitter, personal blogging and the myriad of other social spaces available for us to live, work, and play on.

And with it, they bring their personalities into the social media spectrum, too. The good, the bad, and the ugly.

12 Most Surprising Leadership Lessons Learned from Playing Angry Birds via The 12 Most…

The Angry Birds game has been downloaded over 300,000,000 times and more than 100,000,000,000 angry birds have been shot through the air.  That’s a lot!  In fact, every day people spend over 200,000,000 minutes playing this addictive game.  Chances are you’re familiar with it.

Since people play it so much, I figured I might be up for a Nobel Prize if I came up with a way to learn real life lessons from it.  I tried playing Angry Birds the other day on my iPhone and found tons of teachable points of view on leadership issues.

5 Ways to Humanize Your Company With Social Media via Social Media Examiner

We call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships.

So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.

Keep reading to discover five tips to make your company more “human.”

And a recap of what happened on Cision Blog

Google + 101 Q&A

Back in September we held our first Introduction to Google+ webinar.  Afterward, we answered a few of the great questions that we received.

Recently, we held another Introduction to Google+ webinar, and though we were still talking about the same platform, we were amazed at how much we had to change for the presentation a month after our first webinar.  We also received some great new questions that we wanted to answer here on the blog.

How does fair use of copyrighted work apply to branded content?

As professional communicators continue to diversify their output of branded content into an ever-growing variety of formats–from blogs to YouTube videos, webinars, podcasts, image galleries, slide presentations and many others–copyright compliance has become a growing area of concern. More PR and marketing pros are wrestling with questions like these:

  • Can I post this video of our industry networking event even though the venue’s sound system can be heard playing a copyrighted pop song in the background?
  • Can I excerpt a paragraph of this copyrighted news article or research paper in my blog post?
  • Can I put copyrighted images in my slide presentation that I find in a Google Image Search?

4 Marketing Lessons from Halloween

Halloween is one of my favorite holidays. It’s fun to dress up as something or someone else just for the night. I love seeing what people come up with and after it’s all over, I start planning what I’m going to do for next year. As we approach the Halloween weekend, today’s post calls for something seasonally appropriate. Paul Williams wrote on Marketing Profs, “Every day is Halloween. Characters of all shapes and sizes come to your door looking for treats. If you don’t deliver, the trick is they won’t return.”  So I’ve come up with four marketing lessons we can learn from Halloween.



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