links we love

Links We Love: April 27th

Happy Friday everyone!  It’s time for this week’s roundup of our top five reads.

Stat of the Week

Social media can help you reach loads of potential customers.  It can also help you reach your future employer:  22 million Americans used social networks to find their most recent job opportunity.   How LinkedIn Works [Infographic] – via Social Media Today

List of the Week

For those of you who’d like to continue to blog, here are seven tips that will help you reach your local customers.  Seven Local Business Blogging Tips – via Pushing Social

Tip of the Week

Marcus Sheridan’s blog made him more than two million dollars in sales.  Relevant, interesting content is the key – but most anyone can do that.  It’s his measurement that sets him apart, as Marcus has found a way to track his sales back to his blog.  Find out how he did it and how you can do it too.  My Blog Made Over 2 Million Dollars in Sales: How’s That for ROI? – via The Sales Lion

Stroke of Genius of the Week

American Express has asked their customers to ‘tweet their way to savings.’  Here’s the deal:  customers can link their credit cards to their Twitter account, tweet special hashtags and get deals for clothing, groceries, flowers and more.  Talk about customer engagement… How American Express is Becoming the ‘Social Credit Card’ – via Ragan

And Finally…

And speaking of engagement… What did William Shatner do when he earned his millionth Twitter follower?  He took the lucky follower out to dinner.  William Shatner Takes Millionth Twitter Follower Out to Dinner [VIDEO] – via Mashable