How a News Release Works and How to Figure Out Your Content

If you’re not sure whether press releases are a worthy part of your PR arsenal, let’s take a look at how they work and what they can be used for:

How a news release works

So once you’ve decided that it’s time to distribute a news release, how do you figure out what to write about? Here are a few helpful tips:

What's your press release story?

For more resources on how to write press releases that deliver results, check out our free Three-Step Guide to Creating Online Publicity for Your Business.