Prepare to Shine on Presidents’ Day

President's Day Sales and Marketing We’ve all seen Presidents’ Day ads in our local papers and TV commercials. They tend to feature car dealerships and big chain furniture retailers offering Presidents’ Day deals and specials – but if you’re not one of the above, what can your business do to stand out on Presidents’ Day?

Here are three sales-driving Presidents’ Day tactics that any business can try:

1) Leverage Local

Most people have Presidents’ Day off. That offers you more potential customers to connect with. If you have a brick-and-mortar location, encourage people to come into your store by offering in-store only promotions in honor of Presidents’ Day (which falls on February 18th this year).

If your business is only online, that’s okay. Highlight your business’s offerings and provide details about your Presidents’ Day specials.

2) Play to the Holiday

Customers are inundated with Presidents’ Day offers, so don’t be afraid to get creative in order to stand out. For example, Presidents’ Day commemorates George Washington and Abraham Lincoln’s birthdays – so why not send out an email to your customers inviting them to a “birthday bash”? Or offer customers a discount based on the Presidents who appear on paper money.

Note: Creating a sense of urgency for the customer often boosts sales, so limited-time, one-day offers are the way to go.

3) Reward Word-of-Mouth

Encouraging positive word-of-mouth is an important part of promoting your business, as people trust their fellow shoppers’ opinions and recommendations. Customers love sharing great experiences and deals as much as they enjoy the shopping itself, so consider rewarding customers who shop on Presidents’ Day. Offer them a discount on their next purchase, on the condition that they refer a new customer. As well as encouraging repeat business, this also generates awareness.

Presidents’ Day is a great opportunity to drive sales. With the proper strategy in place, you can use this holiday to foster new customer relationships and build on existing ones, guaranteeing continued success and growth throughout 2013.