Weekly Feature for Fashion & Beauty Fanatics: Q&A with Hallie Wilson of Corals + Cognacs

Hallie

Photo courtesy of Hallie Wilson

When Midwest native and current New Yorker Hallie Wilson decided to start a blog, her goal was not only to share her love of fashion with her followers, but also use it as a creative outlet for her own fashion-forward lifestyle. corals + cognacs offers Hallie’s personal take on the latest trends, accessories, upcoming events, clothing suggestions and style musings. Read on to learn a bit more about her likes and dislikes in the blogging world, and her tips for PR professionals.

Q: When and why did you decide to start your blog, corals + cognacs?
A: Where I spend my nine-to-five, style takes a backseat to most other things. Since sartorial humor and an expertly-crafted ensemble can get lost in the boardroom, I decided to create a blog, where I’d hoped my writing, styling and arguably unacceptable collection of shoes would be better comprehended.

Q: Tell us how you came up with the name! Are cognacs your favorite drink?
A: Ha! In the cocktail category, I don’t discriminate. To be honest, the name just came to me and clicked. I’m a big color-blocker and a sucker for alliteration in writing. It just fit.

Q: Can you tell us a little about your photography background?
A:  When I first started my site, I took my own photos (using a point-and-shoot, flat surfaces and self-timer). I’ve continued to “upgrade” as my blog has grown. Currently, I shoot all of my own travel/event/lifestyle photos on a Canon T3i. Occasionally, I work with a photographer and friend of mine, Lydia, to photograph style content during the week.

Q: You attended New York Fashion Week…How was it?
A: Yes! This was my third season, although the experience hasn’t lost its pinch-me luster. My goal in creating custom Fashion Week content is to make my reader feel like she’s right there with me, which you can read more about here.

Q: What is something most people don’t know about you?
A:
I’m a Scripps grad. And a die-hard Cleveland sports fan.

Q: Best fashion tip for fall?
A: Embrace a palette of jewel tones. And layer!

Q: What are some of the best opportunities you’ve had as a fashion blogger?
A: For me, it’s all about the people. I’m so fortunate that I can leverage my passion to form genuine friendships with bloggers, brands and PR professionals.

Q: What are some of the most challenging aspects?
A: Maintaining a work-life-blog balance. Full-time, I work in social media strategy/client services at MRY.

Q: What are your PR pet peeves?
A: Adding me to your distribution lists without permission. And then blasting me blanket press releases!

Q: Any tips for PR professionals who want to get in contact with you?
A: Keep your e-mails short-and-sweet, please. I know you can relate to this, but there just aren’t enough hours in the day!

Find Hallie on TwitterFacebook, Pinterest and at her site, corals + cognacs.

For more beauty and fashion insight, download our free 2013 Notable Influencers Fashion Pitching Kit.

Our free weekly Fashion & Beauty Buzz newsletter features industry-related job postings, staff updates, Q&As with the fashion and beauty community, upcoming industry events and more, and is geared toward industry journalists and bloggers.

If you want to sign up or be featured in it, email gina.joseph[at]cision.com. Don’t forget to also follow @CisionNavigator and @Cision on Twitter! 



2 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *