Cision Launches Social Demographics

This post is by Media Research Director Kristen Sala and Electronic Media Manager Beth Blanchard.SocialDemo_BlogImage

Over the last couple years, we’ve spilled a LOT of ink on the rise of the Social Influencer.

In 2011, to help you identify who is influential, we introduced Cision Influencer Rating. Utilizing over 40 data points, the ranking quantifies the influence of both digital and traditional media influencers. But how do you know which influencers are right for your brand or interested in the topic you’re looking to pitch? 

To help clients address such daunting questions, we launched Cision Influencer Search last fall. With this tool, users are able to find Influencers by keyword – based on what they’re tweeting in real time – build lists, and filter on traditional facets like outlet topic, editor beat and geography. However, this effective solution soon spawned even more questions: how do you ensure that an Influencer reaches your desired audience? How do you identify thought-leaders to maximize the scope of your pitch? Cision tackles these next steps with our new Social Demographics offering. 

Using analysis provided by StatSocial, Social Demographics breaks down an influencer’s audience by age range, gender, income and type (business, consumer, private). In addition, the feature offers insight into an influencer’s “Social Pull” – a measure which looks at how many second-degree followers, friends or connections the influencer has compared to the average Twitter account.  All insights are based on StatSocial’s methodology, which looks at a Twitter user’s public activity on over 60 social sites and blog platforms.

Looking to reach a female consumer audience?  Want to target an audience over the age of 55?  In a busy world where it’s difficult to strike a balance between juggling multiple campaigns and targeting media pitches, Social Demographics provides another shortcut to identifying the best contacts who will share your story.



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