The Secret to Creating Shareable Stories

Is creating buzz for your nonprofit, business or event on your to-do list? If so, there are hundreds of ways to start doing it.

Buzz is the story people can’t get enough of.  The story that highlights something good in the community. The story that produces results for clients and makes you look and feel like a champion.

The secret to creating buzz is sweat. If you don’t mind putting in the work to develop your brand’s story, it will be both seen and shared!

1. The Writing’s on The Wall

Blogs are the “new” news outlets.  Long gone are the days of pacing the floor to see if people will run an ad. Instead, create your own “news.”

Figure out what people want and write about it. Blog about a topic that your service, product or organization helps address. Be the expert. Be the person that can share information in pictures and via video.

For instance, if you are a clothing designer, you can offer tips on how to dress up an outfit without busting your budget. If you are a car salesperson, you can blog about the best time to purchase a car or 10 ways to spot a tricky salesperson.

People love information, so why not deliver it in your own words?

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2. Get Social

In case you haven’t already, boost your social media presence!

Twitter, Facebook, Instagram, Snapchat, YouTube and LinkedIn are among the top platforms vying for your attention and the attention of your audience. Get online and let your message soar!

Use visuals, facts, figures and cater to your audience’s needs. By solving problems for clients or potential clients you are creating a tribe of people that will share your message and support your business over time.

3. Can You Hear Me Now?

Before you dream of chatting with Ellen or any daytime host, consider your message. Does your news fit the outlet you are pitching? Have they recently covered a similar story?  What is your wow factor?

Think about what you bring to the table. Can you sum up ideas in 30 seconds are less? Do you have a fresh approach to an old message?

For instance, if you are a financial planner, talk about the best credit cards for first time college students, how to survive an unpaid internship or how to turn a hobby into a thriving business.

All of these are timely during certain parts of the year and work better than generic pitches.

4. Be Consistent.

Running social media campaigns isn’t for the faint of heart or for those that don’t make time for it.

Whether online or in-person, your brand and its message has to be consistent. Make sure your messaging is in-tact and can be found easily online. In other words, post weekly and keep content fresh. Ask questions. Interact with followers and fans on a regular basis and track your progress.

While it won’t happen overnight, creating shareable content that people love and respect can be done — if it’s done right.

Connect your brand’s buzz back to the bottom line.

As you build awareness and get people talking about you, you have to be able to translate it into bottom line results. Download Moving Beyond Press Release Pick Up to Reporting on Real Outcomes and learn how to bring together data from multiple sources to paint a complete picture of your performance.

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Author Vannessa Wade hails from Houston, TX and operates Connect The Dots PR where she helps clients create shareable stories, build brands and get the most out of social media. She enjoys French Fries, traveling, volunteering and the art of communications and public relations. Her clients have been featured in O Magazine, US News and World Report and Time.