GR & PAC
We chose Cision because it offered a fully-integrated package of monitoring, analytics and a media contacts database. We could not find a similar platform that provided all of these services and that does a better job at finding our media mentions.
From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.