May 1, 2014
Millions of consumers use the Internet to cross national borders. It's easy for brands to tie themselves in knots when attempting to address linguistic and cultural differences. Avoid a culture clash with these seven tips.
Mar 20, 2014
Sports and entertainment events can produce significant economic benefits, and PR pros have begun focusing on creating opportunities for inward investment, not just column inches or retweets.
Mar 13, 2014
Media has become a two-way weapon, making brands vulnerable to vandals. See examples of brand vandalism and discover how you can prepare for and defuse an attack.
Mar 6, 2014
True thought leadership is hard to come by. It requires more than research and involves taking risks. See the seven attributes that distinguish thought leadership from thought following.
Feb 27, 2014
Content marketing is nearly ubiquitous, but marketing experts can't find a consensus definition for what it is. Should marketers and PR pros care if 'content marketing' remains undefined?
Feb 20, 2014
The Olympics are winner-takes-all for athletes and brands alike. Brands like Coke paid millions to be an official Olympic sponsor. Subway just made everyone think they are. So who's winning?
Feb 13, 2014
Customers shout, "Enough!" when faced with too many choices. Instead of bombarding customers, identify their motivations and use content and offers that appeal to their emotions.
Feb 10, 2014
How can you engage reporters? Several journalists and bloggers reveal the secrets for how marketers and PR pros can build relationships with reporters without annoying them.
Feb 6, 2014
Do people trust brands or politicians more? There's a growing trust between consumers and the brands they engage with each day. This has led to an expectation of social action by brands.
Jan 9, 2014
Want to deliver the perfect pitch? It's not just what you say, it's how you say it. Win sales by following these 10 can't miss tips for giving a knock-em-dead presentation.
Jan 8, 2014
Have your PR efforts stalled? Building profitable relationships with journalists and bloggers as part of your content marketing will help get you on the path to success.
Dec 5, 2013
You can take every correct step to resolve a PR crisis and still have negative reputation linger. What can you do to avoid it, asks Ardi Kolah?
Nov 27, 2013
Most managers think that what worked yesterday will work tomorrow. The trouble is, it probably won’t. Ardi Kolah shows how marketers can successfully pivot strategies and win.
Nov 21, 2013
To create something valuable out of nothing more than a compelling vision, or set of principles, is what great marketing is all about. It's the ‘light bulb moment’. Here's how to have one.
Nov 14, 2013
We're taught to share, but social media "oversharing" can damage your own brand and your employers'. Follow these five tips to keep the right sharing balance.