Cision Enhances Mobile Application for PR Software Platform
Detailed Media Outlet Information Now Available in Cision’s Mobile Application for iPhone, iPad and Android Mobile Device Users
CHICAGO, June 26, 2012 – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced enhancements to its Cision Media Database mobile application.
Cision’s mobile users can now search for and access a full suite of outlet information, as well as contact data, from the Cision Media Database through their smartphone or tablet. Search results provide key media outlet information, including: media type, circulation, outlet profile, Influence Rating (Cision’s rating of a journalist, blogger, or outlet’s online influence), geographic location, outlet URLs, unique visitors per month, phone and fax numbers and more.
Mobile users can also access full contact information for individual journalists and other influencers, including phone number, email and Twitter handles. Plus, mobile users can uncover the top 20 contacts in their search sorted by Influence Rating. Cision also made it easier for users to share contact and outlet information by email.
The new features and functions were based on user feedback received since the Beta version of Cision’s mobile software was introduced in late 2011.
“PR and marketing professionals are always on the go – we understand the importance of having a convenient way to access an online database to search for journalists and media outlets from mobile devices,” said Peter Granat, Chief Executive Officer of Cision North America. “With Cision’s best-in-class software now available through an enhanced mobile application, we’re directly responding to user feedback by offering an easy way for communicators to connect quickly and effectively with the right media and influencers from anywhere and at any time.” .
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
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SVP, Global Marketing