About Amy-Louise Tracey

Amy-Louise Tracey is a Program Manager on the Customer Marketing team at CNW, a Cision company. Follow her on Twitter @AmyLouiseTracey and @CNWGroup

6 Tips for Marketers on St. Patrick’s Day

As with any marketing campaign, the key to success is research. Tying campaigns around holidays is always a great way to gain some traction, but to ensure that effort pays off a little research goes a long way.

4 Ways PR Pros Can Better Target Media and Influencers

The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.