Contributors

About Annemaria Nicholson

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

How to Create a Content Strategy That Enhances Your Earned Media Efforts

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

2018 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How to Create a Content Contributor Guide

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How to Create a Keyword Library for Your Brand

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

How Successful Journalists Use Social Media

According to the recent Cision 2017 Global Social Journalism Study, journalists are more reliant on social media than ever before. Here’s how they use it.

INFOGRAPHIC: Cision Celebrates 150 Year Heritage

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

Communicating Like Never Before is Easier Than You Think

"You cannot compete for the future if you make decisions about tomorrow based on yesterday." -- Brian Solis

Why World #PressFreedom Day Matters to Brands Now More than Ever

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here's why brands should care.

5 Ways Influencer Targeting Can Generate Earned Media Lift

Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.

9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software

Tracking what people are saying about you isn't the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.

Adapting to a Data-Driven PR World

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that […]

10 Takeaways From Social Media Marketing World: Day 1

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, […]

Infographic: How March Madness Shook Out on Social

Villanova won the NCAA tournament, but which team stole the show on social? Find out who made the most noise with our latest March Madness infographic.

March Madness Rounds 1 & 2: Let the Social Games Begin

Cision took a look at which teams in rounds 1 and 2 of the NCAA tournament were making the biggest splash on social. Find out how your favorite stacks up!

How Carnival Cruise Line Built an Unsinkable Brand After Crisis

When Carnival Cruise Line was faced with several crises back in 2012 and 2013, it was a deficit that many […]

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