Cision Staff

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.

Cision Staff - November 15, 2017

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner […]

Cision Staff - June 23, 2017

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House […]

Cision Staff - June 16, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website […]

Cision Staff - June 9, 2017

I am asked, on occasion, for my view on “web disclosure,” which is defined within the investor relations niche as […]

Cision Staff - June 2, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position.

Cision Staff - May 26, 2017

Last week via Question 2 of the 2017 Shareholder Communications 365 Study, we learned that the majority of institutional investors that hold your […]

Cision Staff - May 12, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider […]

Cision Staff - May 5, 2017

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s […]

Cision Staff - April 28, 2017

After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season. […]

Cision Staff - April 21, 2017

Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based […]

Cision Staff - April 14, 2017

The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice […]

Cision Staff - April 7, 2017

Pete Schroeder has joined Reuters in Washington, D.C., as a correspondent covering financial regulation.

Cision Staff - March 2, 2017

This week we bring you the top 10 POPSUGAR staffer on Twitter, to keep you posted on the go. The rankings are based on number of Twitter followers using Cision.

Cision Staff - December 8, 2016

Media tours are a team effort – pulled together from many different directions. Here are 4 key elements you need to be successful and stay under budget.

Cision Staff - September 23, 2016
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