Gina Joseph

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as […]

Gina Joseph - May 25, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and […]

Gina Joseph - May 16, 2015

As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]

Gina Joseph - May 9, 2015

Your brand or a client has a great new product that your audience will want to know about, and you […]

Gina Joseph - April 25, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or […]

Gina Joseph - April 24, 2015

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local […]

Gina Joseph - April 23, 2015

When you think of content marketing, you may automatically think about ways PR professionals and marketers can create original content […]

Gina Joseph - April 18, 2015

Writer’s block is the worst, no? As communication professionals in the business of content creation, we want to make sure […]

Gina Joseph - April 11, 2015

Finding the right influencers to advocate for your brand and building long-lasting relationships takes time and patience. But it doesn’t […]

Gina Joseph - April 10, 2015

As communicators, creating relationships with journalists, influencers and other industry experts is crucial to a solid PR strategy. And networking […]

Gina Joseph - April 4, 2015

It’s easier than ever for brands to grow a presence on a worldwide scale. But bigger doesn’t always mean better. […]

Gina Joseph - March 29, 2015

You have a great product or service to offer, and you’ve invested time and energy into creating a solid brand […]

Gina Joseph - March 22, 2015

For our newest findings, check out the State of the Media 2016 Report! Last year proved to be a transitional […]

Gina Joseph - March 15, 2015

Content Conversations with Jay Baer is a video series hosted by Jay (president of Convince & Convert), while he chats with industry […]

Gina Joseph - November 14, 2014

Content Conversations with Jay Baer is a video series hosted by Jay (president of Convince & Convert), while he chats with industry […]

Gina Joseph - November 6, 2014
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