About Gina Joseph

Gina Joseph is a features writer for Cision Blog, and is also the digital engagement manager for Cision’s marketing department. She’s a book nerd, Detroit sports enthusiast, lover of cats, lifelong Phil Collins fan, and budding snowboarder. Find her on Twitter @gmg912.

3 Ways You’re Already a Content Marketer—& Didn’t Know It!

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as […]

3 Measurement Tools for PR Pros

While it used to be a running joke that many in the communication industry were there to avoid numbers and […]

5 “W”s to Consider Before Starting PR Measurement

As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]

3 Steps to Efficient Content Amplification

Your brand or a client has a great new product that your audience will want to know about, and you […]

How the New York Public Library’s Blog Mobilizes Communities

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or […]

Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local […]

4 Reasons Why Content Curation Matters

When you think of content marketing, you may automatically think about ways PR professionals and marketers can create original content […]

5 Tips for Generating Fresh Content Ideas

Writer’s block is the worst, no? As communication professionals in the business of content creation, we want to make sure […]

3 Reasons to Build a Niche Community

Finding the right influencers to advocate for your brand and building long-lasting relationships takes time and patience. But it doesn’t […]

4 Ways PR Pros Find Local Networking Opportunities

As communicators, creating relationships with journalists, influencers and other industry experts is crucial to a solid PR strategy. And networking […]

5 Ways to Use Social Media to Reach a Local Audience

It’s easier than ever for brands to grow a presence on a worldwide scale. But bigger doesn’t always mean better. […]

4 Tools to Mobilize Your Followers & Stakeholders

You have a great product or service to offer, and you’ve invested time and energy into creating a solid brand […]

3 Media Trends the PR Industry Should Embrace

For our newest findings, check out the State of the Media 2016 Report! Last year proved to be a transitional […]

Content Conversations with Jay Baer: Measuring the Effectiveness of Content

Content Conversations with Jay Baer is a video series hosted by Jay (president of Convince & Convert), while he chats with industry […]

Content Conversations with Jay Baer: Reaching Audiences with Content

Content Conversations with Jay Baer is a video series hosted by Jay (president of Convince & Convert), while he chats with industry […]

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