James Rubec

What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

James Rubec - April 10, 2017

Insights from today’s Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.

James Rubec - April 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

James Rubec - April 5, 2017

Cision US State of the Media Survey and Sweepstakes Official Rules Eligibility: NO PURCHASE OR PAYMENT IS NECESSARY IN ORDER […]

James Rubec - January 1, 2017

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the Rockefeller Foundation to create three media analyses: First in this series is a review of the Independent Workers of America and their discussions about finding work, the gig economy and fears about retirement.

James Rubec - December 20, 2016

Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]

James Rubec - December 1, 2016

If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.

James Rubec - November 9, 2016

Trust is that five letter word that’s hard to build and easy to lose. Ahead of the PRSA 2016 International Conference, we explore trust in communications.

James Rubec - October 20, 2016

People around the country are tuning into this election season with their earbuds. Here are 5 top political podcasts to keep you informed and entertained.

James Rubec - October 13, 2016

Cision’s Twitter analysis of voting intention statements and campaign hashtags over the past 30 days shows a substantial gap in enthusiasm on social media.

James Rubec - October 12, 2016

Has society reached peak pumpkin spice? Here’s what we found from an online analysis related to pumpkin spice products – plus tips for your own monitoring.

James Rubec - October 7, 2016

Last night, an estimated 100 million people watched the presidential debate on television and online. Capturing that attention online is […]

James Rubec - September 27, 2016

Cision reviewed more than 1.2 million social mentions during the 2016 Republican National Convention. Wondering what people were most concerned about? Find out!

James Rubec - July 27, 2016

There are so many different types of influencers engaging online and in real life but Heidi Sullivan, senior vice president, […]

James Rubec - June 14, 2016

What did the largest CRM tool in the world do in response to an unplanned outage? Find out how Salesforce tackled its recent social media crisis in this post.

James Rubec - May 11, 2016
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