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Ina Fried is a veteran technology journalist who has held roles at a multitude of tech outlets. Read our Q+A with her pitching tips!

Julia Rabin - June 28, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks.

So, what’s to be done? Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution — hire a ghostwriter.

Susan Guillory - June 27, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

Jim Dougherty - June 26, 2017

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner […]

Bradley Smith - June 23, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

Cision Contributor - June 22, 2017

Eliot Harrison, president of MCS Healthcare PR and I talked about the importance of analytics in PR and the necessity of collaboration.

Julia Rabin - June 22, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?

How do you make something readers will want to put on their timelines?

Maria Perez - June 21, 2017

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

Nick Bell - June 20, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.

Cision Contributor - June 19, 2017

Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.

Nick Bell - June 16, 2017

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House […]

Bradley Smith - June 16, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been […]

Julia Rabin - June 15, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands […]

Cision Contributor - June 14, 2017

Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way.

Jennifer Tolhurst - June 13, 2017

Recently, my colleague Bruce Kennedy wrote a wonderful piece, exploring discussions from the New York leg of the Cision World […]

James Rubec - June 12, 2017
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