The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.
Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.
The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.
Why no one cares about your products’ features and how to fix it.
This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.