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As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams.

Cision Contributor - August 29, 2017

It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger.

Anna Marevska - August 28, 2017

This week we highlight the top 10 staff at Harper’s Bazaar.

Cision Media Research - August 25, 2017

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. Learn what the experts have to say about creating a successful PR strategy.

Julia Rabin - August 24, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.

Cision Contributor - August 23, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me.

As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey.

Kevin Akeroyd - August 22, 2017

Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons.

Erienne Muldoon - August 21, 2017

This week we highlight the top syndicated TV shows on Twitter.

Cision Media Research - August 18, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Solomon Radley - August 17, 2017

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR.

Christina Daves - August 15, 2017

The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant.

Steven D'Adamo - August 14, 2017

We caught up with Tera Leuthousen to learn more about her new role, PR lessons she learned and how does one execute a successful PR strategy.

Anna Marevska - August 10, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Why? Because consumers trust earned media more than any other marketing form.

Solomon Radley - August 8, 2017

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.

Cision Staff - August 8, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.

Tony Hardman - August 7, 2017
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