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In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.

Tony Hardman - November 1, 2017

Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

James Rubec - October 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

Susan Guillory - October 30, 2017

Keep up with every news article from your favorite daily by following them on Facebook. This week we rounded up […]

Cision Media Research - October 27, 2017

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space and speaks to consumers is extremely important.

Cision Contributor - October 26, 2017

We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.

Jason Edelboim - October 25, 2017

Have you ever had a question about Cision® but just didn’t feel like stopping what you were doing long enough to call us? Or maybe your question was too inside for your rep or our support line — something that only another PR person would understand.

Laurie Smith - October 24, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?

What’s missing is the why behind consumers interacting with a piece of content.

Cision Contributor - October 23, 2017

Happy Nation Children’s Magazine Month, everyone! This week — you guessed it — we have a list all about children’s […]

Cision Media Research - October 20, 2017

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

Annemaria Nicholson - October 19, 2017

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

Cision Contributor - October 18, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Jim Dougherty - October 17, 2017

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

Tony Hardman - October 16, 2017

Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.

Kevin Akeroyd - October 16, 2017

Headed to the South soon? If you are wondering what radio stations to listen to, you are in luck! This […]

Cision Media Research - October 13, 2017
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