How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.
Megyn Kelly, Anderson Cooper and Rachel Maddow are some of the top names in political news coverage today. Although it would be ideal to engage with these journalists, chances are you won’t be able get their attention. Instead of targeting only a handful of the most popular names, there are thousands of other journalists you can create relationships with that are reporting on similar topics. Using the Cision Communication Cloud™’s Influencer Search, you can identify influencers discussing key topics that are important to your brand. To demonstrate this, we used the new cloud to discover the top inauguration media influencers you might not know about.
Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]
Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers.
In this interview, Vice President of Corporate Communications and Public Relations at PHG Consulting, Caroline Michaud says to be a successful communicator, intentional messaging matters. Caroline sat down with us to discuss travel and tourism brands, and how they must adapt as media changes.
Uniquely poised at the helm of this political publication in a time of turmoil, Poppy sat down with us to discuss her experiences, the political communication industry, and the available opportunities for growth and impact in today’s environment.
Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.
Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the promises they make.
Marijane Funess, the director of Crenshaw Communications, discusses how to uniquely position PR campaigns to gain the necessary traction.