Influencers

If you want PR to be seen as a relevant, valuable partner in driving business results, you must start measuring your efforts in a meaningful way.

Gini Dietrich - June 1, 2017

Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.

Julia Rabin - May 26, 2017

Amanda Bialek is a veteran in PR, with over 10 years of experience with clients in a variety of industries. […]

Julia Rabin - May 19, 2017

Kaitlyn Smith divulges her thoughts on the importance of building strong relationships in the industry and the benefit of early adoption in digital trends.

Julia Rabin - May 12, 2017

Gina Gerber stressed the importance of making yourself an invaluable asset, understanding people’s motivations, and creating authentic messages.

Julia Rabin - May 5, 2017

Cortés discusses the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team.

Julia Rabin - April 28, 2017

This week, I sat down with Tim to discuss his transition from journalism to PR, using the full array of media platforms to help clients tell stories, and building your personal brand to work your way up.

Julia Rabin - April 21, 2017

This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.

Julia Rabin - April 14, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

Amy-Louise Tracey - April 14, 2017

How to pitch the always-on-the-move travel journalists? Follow these six tips.

Anna Marevska - April 10, 2017

In this interview, Daher discusses with me the challenges as a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Julia Rabin - April 7, 2017

The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

Cision Contributor - April 4, 2017

When the most retweeted man in marketing makes a point, you listen.

Bruce Kennedy - March 31, 2017

Sharon Hoffman sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

Julia Rabin - March 31, 2017

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Chris Lynch - March 29, 2017
1 2
Copyright © 2017 Cision US Inc.