Multi-channel media intelligence and insights illustrate key performance drivers of an organization’s reputation management strategy.
Determine reputation drivers
Our comprehensive media analysis program integrates social and traditional media insights to help you identify hot-button issues, measure performance against peers and evaluate how your media strategy impacts brand reputation.
Understand competitor performance
When it comes to measuring results, benchmarking against competitors is key. Cision Global Insights teams measure key metrics, including brand-specific tone and positioning on core reputation drivers to evaluate your performance against competitors.
Obtain metrics on-demand through dashboards
Your brand is your most valuable asset. Stay ahead of forces that affect your brand with Cision’s digital dashboards, allowing you to bridge from thoughtful perspectives on media strategies to current measurement of custom performance indicators.
Meet Our Lead Analysts
Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.
Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.
For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.