advocacy

For the 6th Year in a Row, More of Top 500 PACs Trusted Cision PAC Management Software to file their Reports with the FEC than any other software in the industry

Public records from the Federal Election Commission (FEC) show that since 2011, Cision Government Relations (formerly Vocus Government Relations) has been the PAC Software most used by the 500 largest corporate, trade association, and membership association Political Action Committees to file their Year-End PAC compliance reports with the FEC.

How Social Media Redefined What It Means to Be a ‘Foodie’

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.

Brand Advocate After 60 Minutes Inside Zappos.com

A couple of months ago, I published Advocacy is the New Loyalty; describing the power of advocacy as hyper-focused on […]

Advocacy is the New Loyalty

Last week I attended WOMMA’s Talkable Brands Exchange event in Seattle. It was a great day of knowledge forums where […]