Jan 18, 2018
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
Jan 15, 2018
As marketing budgets grow, much focus has been on digital marketing for owned and paid media. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend, the time is ripe for communications teams to expand marketing's focus on earned media.
Nov 27, 2017
In this video, Baer looks at a problem that plagues the industry — earned media attribution.
Nov 20, 2017
In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.
Nov 13, 2017
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what's required to accurately measure earned media.
Nov 8, 2017
In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution. Jay Baer Asks — Is Earned Media a Second-Class Marketing Citizen?
Nov 1, 2017
In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.
Oct 23, 2017
Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging? What's missing is the why behind consumers interacting with a piece of content.
Sep 28, 2017
Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.
Sep 12, 2017
Cision® recognizes that communication professionals need to know where earned media is most effective in order to leverage earned opportunities for better results.
Sep 5, 2017
With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.
Aug 17, 2017
Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.
Aug 16, 2017
Communication professionals face increasing challenges in delivering successful programs due to the fragmentation of media, growing power of social influencers and rising consumer distrust of traditional media. The communications world is growing more complex, yet, the opportunity for communications professionals armed with data is actually growing.
May 25, 2017
If advertising as we know it is truly dead, what’s next for paid, earned & owned media?
May 15, 2017
How to understand and make press release analytics work for you.