Earned Media

Cision® recognizes that communication professionals need to know where earned media is most effective in order to leverage earned opportunities for better results.

Tony Hardman - September 12, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.

Cision Contributor - September 5, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Solomon Radley - August 17, 2017

Communication professionals face increasing challenges in delivering successful programs due to the fragmentation of media, growing power of social influencers and rising consumer distrust of traditional media. The communications world is growing more complex, yet, the opportunity for communications professionals armed with data is actually growing.

Tony Hardman - August 16, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media?

Bruce Kennedy - May 25, 2017

How to understand and make press release analytics work for you.

Susan Guillory - May 15, 2017

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

Gini Dietrich - May 11, 2017

Video: Cision’s CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.

Kevin Akeroyd - April 28, 2017

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

Chris Lynch - April 27, 2017

Cision’s social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.

Bruce Kennedy - April 27, 2017

Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

Nick Bell - April 26, 2017

The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

Cision Contributor - April 4, 2017

Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!

Cision Contributor - February 22, 2017

The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.

Gini Dietrich - February 6, 2017

Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

Gini Dietrich - January 5, 2017
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