Skip Navigation Accessibility Statement
The 2025 PR & Comms Calendar : Make 2025 your best year yet. Our planning calendar gives you the framework to craft effective campaigns all year long.

Guide to Writing a Great Press Release

logo-cision-dark-lg

Improve your press releases with our guide

Whether you're a beginner or more seasoned at writing press releases, it's not always an easy task. Organizing your story in a way that interests your readers, while being accessible to journalists and optimized, takes a lot of practice.

At Cision we handle thousands of press releases every day, so we have insight into how to write a great one. Here's what our Guide to Writing a Great Press Release will include:

  • Tips on where to begin writing and brushing up on your craft
  • A free press release template
  • A press release checklist of do's and don'ts