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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

PR Handbook: How to Get Media Coverage in the UK, Germany and France

Male sitting reading papers

Pitching your story and garnering publicity internationally can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in a foreign market.

The PR Handbook: How to Get Media Coverage in the UK, Germany and France delves into these three markets and highlights crucial insights for PR professionals, including:

  • Unique characteristics within each media market
  • Journalists’ preferences and tips for successful pitching
  • Prevalence and nuances of social media in various regions
  • Identifying outlets that resonate with your target audiences

Whether you are actively involved in international public relations or curious to see how your PR strategy aligns with different regions, this handbook provides takeaways that are invaluable considerations for any PR plan.