Pitching your story and garnering publicity internationally can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in a foreign market.
The PR Handbook: How to Get Media Coverage in the UK, Germany and France delves into these three markets and highlights crucial insights for PR professionals, including:
- Unique characteristics within each media market
- Journalists’ preferences and tips for successful pitching
- Prevalence and nuances of social media in various regions
- Identifying outlets that resonate with your target audiences
Whether you are actively involved in international public relations or curious to see how your PR strategy aligns with different regions, this handbook provides takeaways that are invaluable considerations for any PR plan.