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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Let's Dig In: Tactics and Takeaways from the 2024 Global Comms Report

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Leading industry experts on the strategies fueling their success

Cision and PRWeek recently surveyed over 400 senior-level PR and communications industry leaders, to understand the progress and pitfalls strategic communicators encounter every day. The result, the 2024 Global Comms Report, provides valuable insight and visibility into the ways in which comms teams are overcoming challenges and uncovering new opportunities.

Let’s Dig In: Tactics and Takeaways from the 2024 Global Comms Report brings together leading public relations and communications experts to discuss key elements of this year’s findings and the implications for comms teams. We also delve into the tools and tactics they are using to elevate their strategies and the advice they have to help other teams do the same.

Topics covered include:

  • Measuring up to evolving C-suite expectations
  • Adapting your PR playbook for current threats to brand reputation
  • Amplifying your earned media strategy
  • Increasing the effectiveness of your influencer strategy

Fill out the form to watch this on-demand webinar today.





Meet the Speakers

Tara Darrow headshot
Tara Darrow
VP, corporate comms
Brendan Lewis headshot
Brendan Lewis
EVP, global comms & public affairs
Sarah O’Grady headshot
Sarah O’Grady
SVP, marketing
Cision & Brandwatch