Leading industry experts on the strategies fueling their success
Cision and PRWeek recently surveyed over 400 senior-level PR and communications industry leaders, to understand the progress and pitfalls strategic communicators encounter every day. The result, the 2024 Global Comms Report, provides valuable insight and visibility into the ways in which comms teams are overcoming challenges and uncovering new opportunities.
Let’s Dig In: Tactics and Takeaways from the 2024 Global Comms Report brings together leading public relations and communications experts to discuss key elements of this year’s findings and the implications for comms teams. We also delve into the tools and tactics they are using to elevate their strategies and the advice they have to help other teams do the same.
Topics covered include:
- Measuring up to evolving C-suite expectations
- Adapting your PR playbook for current threats to brand reputation
- Amplifying your earned media strategy
- Increasing the effectiveness of your influencer strategy
Fill out the form to watch this on-demand webinar today.
Meet the Speakers
Brendan P. Lewis is a veteran communications executive with more than 25 years leading media and public affairs strategies for public and private companies through mergers, acquisitions, crises, funding cycles, high growth, global expansion, product launches, and market shifts.
Currently, he serves as Executive Vice President, Global Communications and Public Affairs for Oatly (NASDAQ: OTLY) overseeing internal and external communications, public affairs, and community teams for the creator and global market leader of Oatmilk/Oat drink. Previously, he has worked with a diverse range of companies including Klarna, Away, Grubhub, Expa, Foursquare, LivingSocial, Juniper Networks, and VeriSign. Brendan began his career in the public education department of The Eye-Bank for Sight Restoration, the world’s first transplantation organization.
Brendan holds a B.A. in sociology from the University of Maryland, College Park. He resides in Charleston, SC with his wife - a much better communications veteran than him - their daughter who will one day rule the world, three cats, two dogs, and a Carol Channing ventriloquist dummy he spent nearly $400 on for some inexplicable reason.
Sarah O'Grady has over 20 years of experience in various marketing, branding, and copywriting roles. Sarah currently holds the position of Senior Vice President Marketing at Brandwatch since 2023. Prior to this, they worked at Vericast from 2019 to 2023, where they held multiple roles including Senior Vice President of Brand Marketing, Vice President of Brand Marketing, and Senior Director of Brand Marketing. At Vericast, they led the development of new content strategies, played a key role in brand consolidation and rebranding, and managed omnichannel marketing efforts.
Before Vericast, Sarah worked at Lenovo from 2014 to 2019, where they served as the Head of Global Social Strategy and Senior Manager of Global Brand Content. In these roles, they strategized and executed social media and brand content initiatives.
Sarah also has experience as a Board Chair at SocialMedia.org from 2015 to 2019, where they led their company's membership in the social media community.
Sarah's early career includes roles as a Copywriter + ACD at Lady O'Grady Consulting, Senior Editor at House Party, Inc., and Senior Brand and Content Consultant at Ethan Allen. Sarah also worked as a Copywriting Consultant at Kaplow Communications and held various positions at L'Oréal, including Creative Brand Strategist and Copywriter & Trend Researcher. Sarah started their career as a Junior Copywriter at Direct Partners/Omnicom.
Throughout their career, Sarah has demonstrated strong leadership skills, strategic thinking, and a talent for developing and executing effective marketing and brand strategies.
Sarah O'Grady attended the University of Delaware from 1996 to 2000, where they obtained a Bachelor of Arts degree. Sarah's field of study at the university comprised Journalism and Women's Studies.
