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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Planning, Pitching and Placements, Bringing It All Together

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How do you prepare to stand out in the new normal?

Last year, organizations across the world were forced to trade in their in-person event plans for digital experiences. It wasn’t uncommon to see organizations scramble to pivot their in-person event strategies to digital ones, all while trying to cut through the noise of a new, technologically driven environment.

CES 2022 will return to Las Vegas for an in-person and digital event from Jan. 5-8, 2022, bringing the industry together to experience the next generation of innovation. Now as events return to in-person, what changes can we expect to see?

Join Cision and guests to get the tools to create a strategy to get noticed at the most influential tech event in the world and prepare for in-person events moving forward.

Planning, Pitching and Placements: Bringing It All Together


  • Caroline Finnell, Manager of Event Communications at the Consumer Technology Association
  • Jason Hiner, Senior Editorial Director at CNET
  • Kristen Sala, Senior Director of Media Research at Cision

During this conversation, we’ll discuss:

  • The return of in-person event planning amid a “new normal”
  • Creating the right messaging and getting in front of the right audience
  • Best practices for appealing to the media and influencers