Right now, public and private companies are ramping up sustainability-related communications to build awareness for their ESG initiatives. But how do organizations shape these messages to capture audiences’ attention and stand out from the crowd?
We recently spoke with industry experts to learn what ESG messages resonate with consumers, investors and employees.
During this session, you’ll hear from Natalie Kenway, Global Head of ESG insight at Bonhill and Editor of ESG Clarity, and Cision’s Justin Ruiss, IR Activations Director and Jeffrey Vanderby, Director Global Product Marketing, as they tackle the most important factors to consider when crafting your ESG messaging.
During this hour, you’ll learn:
- How to effectively communicate your company’s ESG initiatives in a clear and transparent way
- What you need to do to prepare for regulatory changes in disclosing climate risks
- How to meet your stakeholders’ expectations for ESG communications
Meet the Speakers
Natalie Kenway has been a journalist covering the retail asset management industry for 15 years. She spent much of this time at Incisive Media, where she worked her way through the ranks to become the acting editor, but also spent time at Fund Strategy and Research in Finance.
She joined Last Word Media, now Bonhill, as editor of ESG Clarity in February 2020 and was promoted to global head of ESG insight in January 2021. She has spearheaded a complete reinvigoration of the brand, launching a digital magazine, introduced multimedia videos and was awarded Editor of the Year at the Aviva Investors Sustainability Media Awards 2021.
She is passionate about supporting greater diversity within the investment and savings sector.
As the IR Activations Director at Cision, Justin Ruiss creates and executes Investor Relations strategies, including sales initiatives, marketing communication, knowledge dissemination and insights.
His goal is to provide publicly listed companies with the tools necessary to tell their investment and sustainability stories. Formerly an Equity Analyst, he covered numerous names in the consumer space. From there, he expanded upon his expertise by conducting webinars with key advisors in the consumer arena, specifically for video games, mobile games, and entertainment.
Jeff Vanderby and his team of product marketers define product positioning and messaging for Cision’s suite of products. A frequent speaker on all matters of earned media management, from best practices to industry trends, Jeff has been at Cision for over 15 years.
While at Cision, Jeff has worked as both a Product Manager and a Product Marketer. His background is as a digital storyteller: prior to joining Cision, he worked as an editor for television and corporate video projects.