Skip Navigation Accessibility Statement
Hero Resource Background
Cision Logo

Are you paying attention to the right PR metrics?

Share of voice and brand awareness have historically been important measures of PR, but they don't showcase bottom-line impact on the business. 

In this recorded webinar, we discuss how to implement better measurement into your earned media management strategy You'll learn:

  • Why earned media is the most trusted marketing channel
  • How to measure real business impact from your earned media
  • What you can do to increase your earned media placements

You’ll walk away knowing exactly what your boss wants to see in your reporting – and how you can deliver it. 

 

 

 

Meet the Speaker

Laura West
Laura West, PHD
Head of Analytics, Peppercomm