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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Are you paying attention to the right PR metrics?

Share of voice and brand awareness have historically been important measures of PR, but they don't showcase bottom-line impact on the business. 

In this recorded webinar, we discuss how to implement better measurement into your earned media management strategy You'll learn:

  • Why earned media is the most trusted marketing channel
  • How to measure real business impact from your earned media
  • What you can do to increase your earned media placements

You’ll walk away knowing exactly what your boss wants to see in your reporting – and how you can deliver it. 




Meet the Speaker

Laura West
Laura West, PHD
Head of Analytics, Peppercomm