Discover helpful insights on how best to succeed in PR measurement.
Let Cision help you make sense of it all with our Measurement 101 webinar. During the discussion we explored:
- Understanding the importance of PR measurement and why it is crucial in today's media landscape
- The value of using PR measurement to prove and/or justify investment
- Best practice on how to demonstrate that PR has influenced the consumer
- Time for a live Q&A taking your questions
The session was run by Insight Directors, Alex Alsworth and Camille Rollason.
Audience: This session is aimed at PR professionals who have been working in the industry for a short time, as well as more qualified professionals looking to improve their measurement knowledge.