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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Discover helpful insights on how best to succeed in PR measurement.

Let Cision help you make sense of it all with our Measurement 101 webinar. During the discussion we explored:

  • Understanding the importance of PR measurement and why it is crucial in today's media landscape
  • The value of using PR measurement to prove and/or justify investment
  • Best practice on how to demonstrate that PR has influenced the consumer
  • Time for a live Q&A taking your questions

The session was run by Insight Directors, Alex Alsworth and Camille Rollason.

Audience: This session is aimed at PR professionals who have been working in the industry for a short time, as well as more qualified professionals looking to improve their measurement knowledge.