Webinar Overview
The rise of misinformation and disinformation on social media presents an unprecedented challenge for brands and consumers alike. With the potential to harm reputations, impact consumer trust, and even cause financial losses, brands must proactively address these risks.
Join Alistair Wheate, Principal Solution Strategist EMEA at Cision, for an engaging session that uncovers how global brands can safeguard their reputations in this era of digital complexity.
Key Takeaways:
- Understanding the Landscape: Explore the scale and impact of misinformation and fake news across social media platforms.
- Case Studies: Learn from real-world examples, including the viral Eli Lilly hoax on Twitter and McDonald’s response to global backlash.
- Strategic Responses: Gain insights into how leading brands manage and mitigate misinformation threats.
- Proactive Measures: Discover practical strategies for monitoring and responding to fake news, including leveraging data, tracking high-risk keywords, and protecting brand assets.
Watch the Session Now!
Don’t miss this opportunity to gain actionable insights into protecting your brand in the age of misinformation.
