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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Understanding Today's Media: Industry Insights from Top Journalists

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June 13, 2024 | 10 a.m. ET

Wondering what it really takes to get journalists’ attention and secure more earned media coverage? We surveyed over 3,000 journalists worldwide for answers to those questions and more. Now we’re digging even deeper.

Join Cision and a panel of journalists from top media outlets as we explore findings from our 2024 State of the Media Report.

You’ll get a behind-the-scenes look at the media’s biggest challenges, highest priorities, and what it all means for PR teams. More importantly, you’ll find out what it really takes to build effective, long-lasting relationships with journalists.

Our discussion with these industry insiders will cover it all, including:

  • Changing audience behaviors around media consumption - and why it matters
  • Attention-grabbing tactics and more effective approaches to pitching - straight from the source
  • How social media plays into the PR/journalist relationship
  • How journalists really feel about generative AI

Don't miss this opportunity to hear directly from top journalists about their wants and needs from PR professionals. Fill out the form to secure your spot.





Meet the Moderator

Carrie Parker Headshot
Carrie Parker
Chief Marketing Officer at Brandwatch and Cision


Meet the Speakers

Olivia Morley Headshot
Olivia Morley
Senior agencies reporter at Adweek
Megan Ulu-Lani Boyanton Headshot
Megan Ulu-Lani Boyanton
Neighborhoods Reporter at The Denver Post
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Coming Soon