Join us Thursday, December 8 at 11:00am ET for our latest webinar.

See how advanced PR technology helps strategic communicators strengthen their media relationships and implement frameworks to streamline PR strategies, monitor and analyze campaign results, and prove their impact on the business.

We’ll speak with Mike Taylor, Global Head of Brand Communications at Accor Hotels, about how Cision Communications Cloud has enhanced their Communications strategy on a global scale.


  • Accor Hotels’ PR technology decision, selection and implementation process
  • How building frameworks to streamline their PR operations helped them scale globally
  • Key ways the global teams use the media database to develop media relationships
  • The data measurement and reporting they rely on to demonstrate success

The webinar will wrap up with a live audience Q/A.

Can’t attend live? Register anyway! We’ll send you a recording of the conversation after the event ends.

Meet the Panelists

Mike Taylor

Mike Taylor

Head of Global Brand Communications Accor Hotels

Lukas Hass

Lukas Alexander

Head of Client Success and Operations - Americas Cision

Watch the Webinar

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