For 13 years, PR and communications professionals have relied on Cision’s State of the Media Report to better understand the changing media landscape and emerging industry trends.
We recently spoke with some of those professionals to learn how they’re putting these insights into practice – and now you can watch the on-demand webinar:
Agency Insights on 2022 State of the Media
In this hour, we explore findings from the latest State of the Media Report and gain more insight into how PR agency teams use data to inform their work with both clients and the media. We also discussed emerging agency trends and best practices from leading firms.
Watch now to get answers to such questions as:
- How are PR agency professionals building better relationships with journalists in a complicated media landscape?
- What are some techniques PR agency leaders have found to “break through the noise” in both traditional and social media?
- How has the pandemic changed the way PR agencies work?
Don’t miss this opportunity to listen and learn from agency leaders at top PR firms about how they navigate an ever-evolving media landscape.
Meet the Speakers
Brent Diggins established and oversees the agency’s Performance+Intelligence group, which includes the agency’s analytics, data science, measurement and research functions.
During his 12 years with the firm, Brent has provided strategic data-driven solutions for some of the world’s leading organizations including Amazon, Google, Samsung and Toyota.
Subhir Kotwal has been at Cision for 11 years, served in various departments under different roles and has risen through the ranks to his current position of Vice President, Agency and Government Relations. He is very passionate about Cision and everything we do for our customers.
In his current role, he oversees the team who manages relationships with the world’s largest agencies as well as the current Federal Government clients of Cision. In his free time you will find him either at the gym or watching documentaries on TV.
Jennifer Paganelli serves as President of Earned Media and Integration at Real Chemistry, a global health communications company focused on making the world a healthier place for all.
She leads the firm’s dedicated 60-person earned media team, bringing more than twenty years of experience serving as a trusted storytelling advisor to a range of healthcare organizations.
Her team is comprised of passionate news junkies (and many former reporters) who support dozens of companies reimagining the future of medicine from treatment and prevention to patient support and health equity. You can find her on LinkedIn @JenniferPaganelli and Twitter @JennPaganelli
Michael Brito is a digital and analytics strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing and communication programs.
At Zeno, Brito is responsible for helping clients reach their target audience with laser-focused precision – the right story, at the right time, in the right channel and with the right media.
This requires a combination of creative, editorial content, targeted paid media, and rigorous integration with traditional public relations programs, all driven and informed by data and insights.
