Boost Your Coverage With Engaging Press Releases


According to Cision’s 2022 State of the Media report, the demand for press releases remains incredibly high. More than 75% of journalists want to receive press releases from brands. But whether you actually grab their attention depends on how well you tell your story.

Not only do your press releases have to stand out against your competitors in a noisy news cycle, they must also be relevant to your media contacts and their audiences to generate any meaningful coverage.

We handpicked a trio of resources to help you navigate press release distribution as part of your PR strategy. Download the toolkit to learn how to improve the performance of your press releases and boost coverage.


  • Anatomy of a (Nearly Perfect) Press Release: We put together an infographic with expert-tested, journalist-approved tips for creating a press release that captures attention and gets your message across.

  • 5 Creative Ways to Amplify Your News Beyond the Press Release: We're sharing five, outside-the-box methods for amplifying your brand's news and increasing the audience for your message - right from your press release.

  • The 2021 State of the Press Release Report: Do you know the best time to send a press release? Cision's PR Newswire analyzed more than 100,000 press releases to uncover top trends and key insights to boost coverage.

Download the Toolkit

Incorrect info? Clear the form.

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice.