CASE STUDIES campaign-and-event-analysis

Pizza Hut Tastes Success Through Virtual Launch

Wanting to create excitement and awareness ahead of launching a new Detroit-style pizza, Pizza Hut needed a way to engage media outside of the traditional tradeshow event. They needed a partner with the technical and broadcast expertise necessary to engage members of the media virtually for maximum impact.

This success story showcases how Pizza Hut worked with Cision MultiVu to:

Engage journalists and influencers via a “virtual press day” and exclusive content
Drive interest through a “virtual media tour” and behind-the-scenes access
Generate earned media coverage from top outlets like CNBC, Thrillist and more

Download the success story to learn more.

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