State of the Media 2023 Report

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Pizza Hut Tastes Success Through Virtual Launch

Wanting to create excitement and awareness ahead of launching a new Detroit-style pizza, Pizza Hut needed a way to engage media outside of the traditional tradeshow event. They needed a partner with the technical and broadcast expertise necessary to engage members of the media virtually for maximum impact.

This success story showcases how Pizza Hut worked with Cision MultiVu to: 

  • Engage journalists and influencers via a “virtual press day” and exclusive content
  • Drive interest through a “virtual media tour” and behind-the-scenes access
  • Generate earned media coverage from top outlets like CNBC, Thrillist and more

Download the success story to learn more.