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The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

The Right Way to Respond to a Crisis: Lessons from Uber

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For any organization operating in the digital realm it’s no longer a question of if a cyberattack will happen, but when. In such a privacy-conscious climate, the damage caused by a data breach can be critical.

Uber has experienced multiple data hacks in recent times, with coverage in mainstream media outlets referring to it as a repeated breach. In order to minimize any long-term reputational damage, brands like Uber must move quickly to formulate an effective crisis response. 

Watch the video to see how Uber partnered with Cision Insights team to identify opportunities to create key messaging for the right audiences that would mitigate reputational damage and restore brand trust. Uber's proactive approach is a case study in effective crisis communications management.

Take the First Step in Proactive Crisis Comms 

Find out why leading companies rely on Cision's media monitoring and insights solutions to prepare themselves for fast, effective communications when it's needed most.