We asked journalists what they really want from PR
You have a great story to tell, and you want to get it out into the world – but how do you convince journalists to cover it?
We asked 1,800+ journalists what they want – and what they don’t want – from PR professionals, and what makes them consider certain stories over others. Having a good relationship with journalists is not enough. You also need to consider other factors such as timing, relevance, and value.
Based on feedback from our 2026 State of the Media Report, we’ve outlined the media outreach behaviors journalists appreciate most, as well as the behaviors you might want to avoid.
Fill out the form to download the tip sheet.
