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How to Win Over Journalists and Improve Your Earned Media Coverage

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Media Outreach Advice Directly From Journalists

Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach.

Use this tip sheet to calibrate your approach to communicating with journalists—and putting the “relation” aspect of public relations at the center of your strategy.

Cision’s data-driven recommendations surface the importance of:

  • Articulating your unique value proposition
  • Cultivating authentic relationships
  • Precise targeting in your media outreach

Fill out the form on the right to get the tip sheet and learn what to do – and what to avoid – when pitching stories, in order to improve your earned media coverage.