How to Rethink Your Influencer Identification as Part of an Earned Media Management Strategy

Now, more so than ever, influencer identification requires a systematic approach to determine the right mix of journalists and influencers that will best influence a brand’s audience. This is the first step in implementing an Earned Media Management strategy. A shift must occur, where influencers and journalists are identified based on the amount of actual overlap that person has with the brand’s target consumer. PR pros can easily do this by establishing an influencer graph.

An influencer graph is simple. By mapping out potential influencers, the content those influencers create and the consumers that read/watch/listen to that content, you can graph the overlap and identify the ideal.

How do you create one? Download the white paper to find out.


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