Unless you have Cision Communications Cloud Media Relationship Management
Cision combines the industry's largest media database with robust relationship management. You get carefully researched, fully vetted and pitchable journalists, outlets, influencers and opportunities at your fingertips, on your desktop, in one place. Our platform makes it easy to target the best contacts for reaching your target audience—and to launch personalized, integrated, data-driven campaigns that win your organization the coverage it deserves.
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It’s not just about finding more contacts—it’s about finding the right contacts. Cision gives you the tools you need, backed by robust profiles and data analytics to quickly find journalists with the right skills, experience and audience to tell your story.
Filter contacts by topic, geography, type of contact, publication and more
Search by keyword, view recently published articles—learn who’s writing about what matters to your brand right now
See what content journalists and influencers are posting to social media
Zero in on the ideal media contacts—your ‘go-to’ list of journalists and influencers for specific topics and campaigns
Cision gives you a management tool with the additional information you need to make a great first impression, and to fine-tune pitches and follow-ups for each contact. With all the challenges that journalists face, you can be their source of truth.
Some of the challenges that journalists face:
As a PR and Communications expert, you can build a bond that is more authentic and less of a transactional relationship. Here’s how you can do that with the best database relationship management tool in the market:
Cision Media Relationship Management is like a CRM system for media contacts.
Add details of every interaction to each contact's record. Automate follow-ups based on specific criteria—like contacts who opened but didn't click on your pitch. Cision keeps a complete record of all your team's journalist and influencer communications, automatically.
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We often know exactly what we want and with Cision, we can really narrow down our searches and find the right contacts easily. Cision gives us a lot of additional information beyond the email address.
Cision Media Relationship Management is just one part of the Cision Communications Cloud, our integrated platform for understanding your media landscape, tracking audience reach and behavior, measuring outcomes, and proving the value of strategic communications. When you combine our management platform with our media monitoring and analytics you can refine your communications and marketing strategy, expand influencer marketing, find and capture new contacts in any workflow and use dashboards to keep a pulse on impact.
Cision PR and Communications experts take the time to understand your strategy, goals and challenges. In partnership with you, our team will recommend the optimal solution to help you understand, influence and amplify your story.
